Strategic Communication
Strategic agency
public relations and advertising
Students pursuing the Strategic Communication emphasis produce course-related campaigns for real-life corporate clients. The student-staffed agency conducts research including a SWOT analysis, and develops a communication strategy and creative content to meet measurable goals.
Communication majors also help the Rogers Department of Communications maintain its social media presence, develop and execute recruiting events and meet with prospective students.
Recent campaign clients include:
- Arkansas Heart Hospital
- Arkansas Trial Lawyers Association
- School of Interdisciplinary Studies, Ouachita Baptist University
Student Editors
Abby Kemmer, Social Media Editor | kem74369@obu.edu
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